> ## Documentation Index
> Fetch the complete documentation index at: https://docs.echo.xyz/llms.txt
> Use this file to discover all available pages before exploring further.

# Planning Your Sale

> Key decisions for configuring your Sonar token sale

## Overview

When configuring a Sonar sale, you make two independent decisions:

1. **Pricing Strategy**: How is the token price determined?
2. **Settlement**: How are tokens allocated if demand exceeds supply?

## Pricing Strategies

Sonar supports two pricing strategies:

| Use Case                               | Pricing strategy | Result                                          |
| -------------------------------------- | ---------------- | ----------------------------------------------- |
| Community sale, predictable experience | Fixed Price      | Everyone pays the same price                    |
| Price discovery                        | English Auction  | Market determines price via competitive bidding |

## What Sonar Does vs What You Do

| Responsibility             | Sonar                | Your Team   |
| -------------------------- | -------------------- | ----------- |
| KYC/KYB verification       | ✓                    |             |
| Wallet risk screening      | ✓                    |             |
| Purchase permit issuance   | ✓                    |             |
| Smart contract deployment  | ✓ (standard configs) | Custom only |
| Settlement computation     |                      | ✓           |
| Frontend/website           |                      | ✓           |
| Token distribution         |                      | ✓           |
| Vesting/lockup enforcement |                      | ✓           |

<Info>
  Sonar handles the sale infrastructure: collecting funds, enforcing compliance, and processing refunds. You decide how to allocate commitments, and Sonar syncs those decisions to the contract. Token distribution to buyers is a separate process managed by your team after the sale.
</Info>

## Next Steps

<CardGroup cols={2}>
  <Card title="Pricing Strategies" href="/sonar/planning/pricing-strategies" icon="tag">
    Fixed price vs English auction
  </Card>

  <Card title="Settlement" href="/sonar/planning/settlement-strategies" icon="layer-group">
    How settlement works after the commitment phase
  </Card>
</CardGroup>